Media Planning & Buying
Our Media Planning & Buying team has a very strategic and methodical approach with development of campaigns. Our media department works together with the appropriate media outlets to ensure our clients the best return on their investment (ROI) for each marketing and advertising campaign. Michelsen Advertising, additionally, selects the media outlet according to the specifications necessary to best reach the client’s designated target group.
As an agency, we do not favor any particular media outlet; we attempt to infuse as many media options as possible in order to best conduct the client’s marketing campaign. We are KNOWN to be very powerful negotiators and obtain incomparable rates and bring much added value as a result of our strong relationships and understanding of the media world. Michelsen obtains and negotiates each media option, ensuring that the client will receive the best reach, frequency and the utmost return on their investment.