Market Research & Strategic Planning
To ensure each marketing and advertising campaign is a success, Michelsen Advertising conducts in-depth demographic and competitive market analyses. We perform extensive market research through focus groups and other research methodologies prior to launching a campaign in order to fully understand the nuances of the target audience and how they best can be reached.
Additionally, Michelsen takes a thorough look at what a client’s competitors are doing within their residing market. Fully grasping how the competition is conducting business enables Michelsen Advertising to put an effective plan of action into play for each of our clients that will allow them to standout above their competitors. Michelsen will develop unique and effective strategies that will provide clients the competitive edge they need to keep up in their respective market.