HISTORY

Founded on her strong belief in service excellence, Michelsen Advertising was created by Natalie Baro in 1987. Natalie began the agency committed to providing strategic advertising and marketing services for clients seeking the best possible experience and return on their investments.
 
With a degree in Advertising Design and three decades worth of experience in the world of Advertising & Marketing Research, Natalie offers an extremely well-rounded base of experience. Additionally, she offers vast amounts of knowledge spanning from research methodologies to the execution and launching of a full advertising campaign via strategic marketing.
 
Natalie began her career as a part of the Strategy Research Corporation in 1980 where she eventually grew into the position of Marketing Field Director. During her tenure as director, she successfully managed the top 10 Hispanic Markets in the research studies of STARS for both the Univision and Telemundo television networks. Among many of the other major marketing research studies she directed involved the likes of Colgate-Palmolive, Coca-Cola, and Proctor & Gamble.
 
It was then in 1987 that Natalie moved into the agency world, initiating Michelsen Advertising. Michelsen grew strongly, taking on the Downtown Business Association, the Marriott Dadeland and other major developers as clients. She also expanded her agency experience within other leading agencies in the South Florida market by overseeing many of the general and Hispanic marketing campaigns for companies such as Aero-Mexico, Lanchile, Vasp Brazilian Airlines, Continental Airlines, Royal Caribbean, Tylenol and SC Johnson to name a few. Presently, Michelsen Advertising stands as a well-established agency in Miami, Florida for over 20 years. It has blossomed into a full-service, innovative, and strong multicultural agency with over 25 years of proven experience. Its clientele has grown substantially, working closely with a variety of clients in the realms of real estate, healthcare, and telecommunications. This clientele has included, for the past 16 years, working with Humana Healthcare which has been honored as a Fortune 500 company. With such strong clientele as Humana on its portfolio, Natalie has made Michelsen Advertising a very recognizable name in the marketing world. It is because of Natalie’s drive, commitment to creative excellence, and passion for the industry that her company now stands as one of the leaders and innovators in the field of advertising.